[Webinar] Open Finance: Having a conversation instead of a transaction
https://youtu.be/PXu4HuU0RIY
An engaging conversation on how digital transformation within financial institutions enhances customer engagement with our guest speakers, Kaushal Shah of SWIFT and Radiant Digital's CEO, Shankar Rachakonda.
We have all been busy with enabling different transactions and value-added services for our customers in the past. We will now apply AI on top and come up with more contextual and relevant content and service. But to take the engagement to the next level, we should focus on it being a conversation and not just a transaction. As in sales, we talk about open-ended questions and train our reps to do so. From day one, it is time to move from a "transaction," a close statement, to an open conversation. APIs have been a stepping stone on this front and helped us incrementally improve this experience, but what could take it even further is "APIs & Event Management" as a backbone that enables these conversations.
