CLIENT CHALLENGE
Quitting smoking is notoriously difficult; it takes the average smoker at least fourteen attempts to quit successfully. This project aims to translate and update an evidence-based interactive smoking cessation website to mobile platforms.
OUR SOLUTION
Radiant employed iterative, research-driven user experience design processes to produce a compelling, theory-driven program. End-user stakeholders were involved throughout development.
RESULTS
In an evaluation of technology acceptance, AppSPIRE was rated as appealing, easy-to-use, relevant and motivating by a cohort of college students. An evaluation of cessation outcomes is pending.
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